8 of Most Common SEO Mistakes on E-commerce Sites [Infographic]
40% of the world’s population buy online and search for products on the Internet. E-merchants must improve their SEO performance. But they often make the same mistakes.
1. Do not target their search for keywords
E-commerce sites focus too much on finding keywords related to their products rather than the needs and interests of their audience.
2. Channel their content
E-merchants tend to over-optimize their meta tags, their product descriptions or their contents with the same keywords. Google penalizes them and decreases their user experience and therefore their conversion rate.
3. Duplicate everything
E-commerce sites often duplicate their product descriptions and find themselves penalized by Google who cannot index the correct version in the SERPs.
4. Forget about product reviews
E-commerce sites often forget that users need to be convinced before buying. In fact, 61% of consumers refer to opinions
5. Do not optimize URLs
E-commerce sites often generate non-descriptive URLs that do not help users or search engines understand the content of a page.
6. Decrease loading speed
The top 2000 retail sites have an average loading time of 10 seconds because of content that is too heavy. This causes high bounce rates, a loss of traffic and conversions.
7. Neglecting the internal links
E-commerce sites forget that internal linking can help improve a site’s position and quality in the eyes of Google.
8. Forgetting security encryption
Many e-commerce sites do not have a security system that penalizes their user experience and SEO.