While search engine optimization generates traffic, it is not instant or immediate. Using search engine marketing methods or programs can deliver traffic online immediately; instead of over a period of months. The most common online advertising model is pay per click. Pay per click is an internet marketing module used widely to increase traffic to websites and online platforms.
BENEFITS OF PAY PER CLICK CAMPAIGN:
- Reach to almost 80% of internet users.
- Bring in the targeted audience.
- Advertisement appears among top search results.
- Able to control costs by setting budgets.
- Need to pay only if an interested visitor clicks on the ad.
- Best way to get the desired traffic and avoid the unnecessary ones.
- Maximize visibility on the search engines.
- Cost effective SEO technique
- Quick and derived results.
- Great possibilities of getting potential customers