Benefits of Content Marketing

In this age of semantic and social search, content marketing has grown to become one of the most powerful tools available for doing business and connecting with targeted customers through the Internet – a fact known, up to 73% of business who rely on branded content for marketing and promotion.

Businesses from the various niche in both B2B and B2C arenas rely on different kinds of content and approaches to content marketing, Social media, articles, newsletters, and blogs remain at the businesses.

Content Marketing provides several benefits that business owners simply could not ignore. The following describes some of these benefits in details, showcasing just a sampling of the limitless opportunities businesses can gain with content marketing.

1. Content Marketing Generates More Inbound Traffic to Your Site

The power of the content marketing for generating traffic is by providing targeted audiences with relevant information that can provide a solution to a particular need – a problem, an improvement or simply entertainment.

Custom content is favored by up to 68% of consumers for the basic reason that it caters their interest or a particular need for information according to a consumer study conducted by the Custom Content Council.

The more pages and posts you have that provide these kinds of highly-targeted custom content, the higher the amount of inbound traffic that your sites will generate.

2. Content Marketing Increases Engagement with Targeted Audiences

Generating responses or engagements from specific types of audiences will depend on a particular type of content that caters to their interests or needs.

Targeted audiences may prefer detailed instruction manuals or tutorials while others may prefer purely or highly visual content, as in the case of infographics and videos.

The simple act of enhancing articles with appropriate pictures or images can already increase total viewership by up to 94%.

3. Content Marketing Generates More Leads

By conducting an effective content marketing campaign, all your inbound traffic and engagement generation efforts can deliver even better results by up to three times more leads for every cost you invest.

Companies with blogs and websites like these can generate 97% more leads than other companies without content-rich websites or business blogs.

4. Content Marketing Increase Sales

Custom Content Council highlighted that up to 55 % of consumers are not only attracted to custom content but most likely would buy the products or services of the content provider.

The better your targeted customers understand and appreciate the benefits they can gain from your business, the more likely they can become paying customers.

Many companies already benefited from using these types of video in their content.

5. Content Marketing Builds up Natural Link Popularity

Companies with blogs and websites like these can generate 97% more leads than other companies without content-rich websites or business blogs.

This will boost your sites natural links popularity as well as establish higher degrees of authority for your brand – factors that will further boost your website traffic and your SEO.

6. Content Marketing Builds Brand Awareness

This is where you develop higher levels of relationship and engagement with your targeted audiences. The higher the quality of content you provide, the greater authority and awareness you generate for your brand.

By building brand awareness through your content, your business can generate higher levels of authority, trust and respect from targeted audiences.

These, in turn, will influence the purchasing decisions of at least 52% of consumers who rely on blogs for information according to LeadersWest Digital Marketing Journal.

7. Content Marketing Establishes You as a Thought Leader

You would be regarded as an authority or an expert in your industry niche, particularly true if you provide high-quality content that has helped, educated or entertained your targeted audiences.

As a thought leader, you would be in a position where people will listen to what you say and maybe even influence their purchasing decisions based on your recommendations.

8. Content Marketing is Cheaper than Traditional Forms of Marketing

Compared to other forms of marketing, digital or otherwise, content marketing can prove to be more cost effective in delivering the results you want.

The average cost of lead generation through inbound marketing is only half of what businesses can spend through outbound marketing.

But content marketing, as an inbound marketing tool, is even more cost-effective than traditional marketing by as much as 62% less cost.

Content Marketing can be implemented even from within your own organization or team. This makes content marketing more cost-effective than paying someone else to do specific marketing tasks for you.

Businesses who would like to get ahead and reap the benefits of using this powerful tool should start planning and executing a carefully-planned content marketing campaign – and reap all the benefits listed here…. and more.