Website Traffic:
One of the most basic digital marketing KPIs is website traffic. This metric measures the number of visitors to a website over a given period of time. It can provide insight into how well a website is performing and whether or not digital marketing campaigns are driving traffic to the site.
Bounce Rate:
The bounce rate is the percentage of visitors who leave a website after only viewing one page. A high bounce rate can indicate that a website is not providing relevant or useful content to visitors. This metric can be used to identify areas for improvement on a website.
Pages Per Session:
Pages per session measure the average number of pages a visitor views on a website during a single session. This metric can provide insight into how engaged visitors are with a website and how well the site is meeting their needs.
Time on Site:
Time on site measures the average amount of time a visitor spends on a website during a single session. This metric can provide insight into how engaged visitors are with a website and how well the site is meeting their needs.
Conversion Rate:
Conversion rate is the percentage of website visitors who complete a desired action, such as making a purchase or filling out a contact form. This metric can provide insight into how well a website is performing and can be used to identify areas for improvement.
Return on Investment (ROI):
ROI is a measure of the efficiency of an investment and is calculated by taking the gain from the investment minus the cost of the investment, divided by the cost of the investment. It can be used to evaluate the success of a digital marketing campaign and determine whether or not it is generating a positive return on investment.
Leads:
Leads are potential customers who have expressed an interest in a business’s products or services. Leads can be generated through a variety of digital marketing channels, such as search engines, social media, and email marketing.
Cost Per Lead (CPL):
CPL is a metric that measures the cost of acquiring a new lead. It is calculated by dividing the total cost of a digital marketing campaign by the number of leads generated. CPL can be used to evaluate the efficiency of a digital marketing campaign and determine whether or not it is delivering a positive return on investment.
Customer Acquisition Cost (CAC):
CAC is the cost of acquiring a new customer. It is calculated by dividing the total cost of a marketing campaign by the number of customers acquired. CAC can be used to evaluate the efficiency of a digital marketing campaign and determine whether or not it is delivering a positive return on investment.
Lifetime Value (LTV):
LTV is the total value a customer is expected to bring to a business over the course of their lifetime. It can be used to evaluate the efficiency of a digital marketing campaign and determine whether or not it is delivering a positive return on investment.
Engagement Rate:
Engagement rate is the percentage of people who engaged with a piece of content, such as liking, commenting, or sharing a post on social media.
Social Media Followers:
Social media followers are the number of people who follow a business on social media platforms.
Email Open Rate:
The email open rate is the percentage of people who opened an email sent by a business.
Click-Through Rate (CTR):
The click-through rate is the percentage of people who clicked on a link in an email or ad.
Return Visitors:
Return visitors are the number of people who have visited a website more than once.
Digital marketing KPIs and metrics are important tools for measuring the success of digital marketing campaigns and identifying areas for improvement.